Oversold

FTLF

Valuation50/ 100
Cash flow & growth52/ 100
Upside potential60/ 100
Risk potential26/ 100

FTLF's valuation appears fair, fundamentals are somewhat mixed, while forward estimates point to improving growth and profitability, though analyst coverage is limited.

Score change since last week

The score fell 4 points, mainly due to valuation and price changes. Price rose 0.3%, from $9.79 to $9.82. Reported EPS was unchanged, so the higher price reduced valuation support.

Valuation and price changes subtracted 3.3 points. The comparison uses the same available inputs on both dates. Displayed changes are rounded to whole points.

Valuation

Historical cheapness: current PE is 15.8× versus the full-history median of 14.7× shown in the valuation table, producing 45/100. Positive weekly observations receive equal weight; lower past EPS alone does not disqualify them.

Outlook-adjusted valuation: 50.2/100. The model applies a 22% earnings-growth assumption and a 10% annual return hurdle, with positive credit limited by evidence coverage and confidence.

Forward price scenarios use recent PE history separately. Recent history has a separately weighted median of 17.4× (18-month half-life). The favorable scenario uses 17.2× PE and $0.8 projected EPS, informed by growth, margins and earnings-quality checks. This is a model scenario, not an analyst target. A return to the full-history median is not assumed.

Cash flow & growth

Business trends are mixed. Over the past year: revenue +60.6%, earnings -23.5%, operating margin -7.2 percentage points. Free cash flow is 9.9% of revenue. The business score is 52.1/100. Growth, margins and cash generation drive the score. Missing or older data receives less weight.

Favorable scenario

Stronger earnings and valuation could support a higher share price.

Our favorable case uses $0.82 of EPS and a 17.2× PE, suggesting a share price of about $14.03 — 42% above today’s price. Valuation history and outlook inform the PE.

This is a scenario based on our model, not a forecast or probability.

Downside scenario

Weaker than expected earnings could put pressure on the share price.

Our downside case uses $0.53 of EPS and a 13.7× PE, suggesting a share price of about $7.28 — 26% below today’s price. Valuation history and outlook inform the PE.

This is a scenario based on our model, not a forecast or probability.

FTLF vs Historical averages

MetricCurrentAverageRelative
PE16x13x18% higher
PE percentile565012% higher
EPS$0.62$0.7113% lower
FCF$10M$6.1M63% higher
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FTLF’s fundamentals are mixed relative to their historical averages, while its earnings multiple is higher.

FTLF Forward outlook

MetricOutlook
Forward valuationStrongly improving
Forward earningsStrong growth
Forward revenueGrowth
Forward profitabilityExpanding
Analyst coverageLimited
Estimate dispersionTight

FTLF’s outlook is generally improving, though analyst coverage is limited.

FTLF PE Valuation

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This table applies FTLF's historical price-to-earnings (PE) landmarks to current earnings. The implied prices are valuation scenarios, not price forecasts or targets.

FTLF Earnings Per Share

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This chart tracks FTLF's trailing twelve-month diluted earnings per share, calculated from four consecutive reported quarters to reduce seasonal noise.

FTLF Quarterly Revenue

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This chart tracks FTLF's quarterly revenue over time and shows how sales are changing from year to year.

FTLF Free Cash Flow

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This chart tracks FTLF's free cash flow over time, showing whether the business is consistently generating cash after operating costs and capital spending.

FTLF Total Shares

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This chart tracks changes in FTLF's diluted share count. A rising count can dilute existing owners, while a falling count often reflects share repurchases.

FTLF Net Leverage

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Quarterly Net Leverage uses the last 12 months of EBITDA. A falling multiple generally indicates less debt relative to earnings capacity. Negative values mean net cash; missing data or nonpositive LTM EBITDA are N/A. The table shows each period’s Net Leverage and status.

FTLF PE vs Consumer Defensive Sector

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This chart compares FTLF's price-to-earnings (PE) ratio with the Consumer Defensive sector average. A discount or premium can reflect differences in expected growth, profitability, or risk.

FTLF Weekly Price

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This chart uses FTLF's weekly closing prices to show the longer-term trend. The lower panes show weekly RSI and Stochastic momentum.

FTLF Weekly Moving Averages

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This chart compares FTLF's 8, 20, 50, 100, and 200-week moving averages from 2020 onward. Shorter averages react faster to price changes, while longer averages show the broader trend.

FTLF Yearly ROI

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Each line starts at 0% using the year’s first dependable weekly close and tracks the return through December, or through the latest available week for the current year.